Digital Marketing Online for beginners by Tech Jogi

Digital Marketing Course Syllabus:

Who should attend this SEO Training Course?

 Online Marketers
 Marketing Executives
 Small Business Owners/Entrepreneurs
 Copywriters and Content Writers
 Marketing Consultants
 PR Professionals
 Product Managers and Brand Managers

Career Options after you learn Digital marketing course

 Work as a freelancer providing SEO,SMO and PPC service.
 You can start your digital marketing company.
 You can do job in any Digital marketing company as digital marketing expert.
 Start website or blog and you can earn through ad sense.
 Get job in top internet marketing companies as team leader.
 You can earn money by creating YouTube Channel.

Module 1 – Search ENGINE & Internet Basics
 What is search engine?
 Types of search engines
 How the search engine works
 Search Engine Algorithms
 Understanding of SEO
 What is Static Sites?
 What is Dynamic Sites?

Module 2 – Search Engine Optimization
 Introducing SEO
 Importance of SEO
 Types of SEO (Inorganic, Organic)
 SEO Methods (White Hat, Black Hat SEO)
 What is back link?
 What is Mozrank?
 What is Alexa Rank?
 What is Google page rank?
 What is panda update?
 What is penguin update?

Module 3 – Techniques of SEO &Keyword Analysis
 Introduction Techniques of SEO
 Introduction to Keyword research
 Business Analysis
 Types of Keywords
 Keyword research tips
 Keywords analysis tool
 Localized Keywords research

Module 4 – On- Page Optimization
 Introduction to on Page Optimization
 Essentials of good website designing
 HTML basics for SEO
 Website Structure and navigation menu optimization
 Duplicate pages analysis (copyspace, siteliner)
 HTML & CSS Validation using W3C
 Content optimization (avg 3% keyword density as per document total words)
 Meta tags optimization
 Headers optimization
 Page load time optimization tool (gtmetrix, google page analysis, seositecheckup)
 Anchor links optimization
 Creating an HTML and XML sitemaps (sitemap generator)
 Dynamic page analysis
 URL rewriting techniques (301,302)
 Canonical issue
 Dead page analysis (brokenlinkchecker)
 Orphan page analysis
 Creating robots file
 Image tag optimization
 Analysis of excessive Use of Java script & CSS

Module 5 – Off page Optimization
 Introduction to off page optimization
 Local Marketing of Website depending on Locations
 Promoting subsequent pages of the website (social bookmarking sites list)
 Linking building methodology
 Types of linking methods(guest posting, blog commenting, blog submission, article,)
 What is no follow & do follow link?
 Search engines submission
 Directory submissions
 Social bookmarking
 Social Networking
 Blog Creation & posting
 Press release submission
 Business profile listing
 Local Listing
 Guest Blog posting
 Local search & Directory listings
 Social shopping site submission
 Forum signatures and commenting
 Blog commenting
 Blog directory Submission
 Video Sharing
 Image Sharing
 Review site submission

Module 6 - Social media optimization
 SMO
 How it works
 Benefits of social media
 Facebook marketing
 Twitter marketing
 LinkedIn Marketing
 Google Plus Marketing
 You tube Marketing
 Pinterest Marketing

Module 7 – Google webmasters tool & Bing webmaster tool
 Google webmasters tool
 Adding site and verification process
 Search Appearance
 Structured Data
 Data Highlighter
 HTML Improvements
 Site links
 Search Traffic
 Search analytics
 Links to your site
 Internal links
 Manual Links
 International Targeting
 Mobile Usability
Google Index
 Index Status
 Content Keywords
 Blocked Resources
 Remove URLs
Crawl
 Crawl Errors
 Crawl stats
 Fetch as Google
 Robots.txt tester
 Sitemaps
 URL Parameters

Bing Webmasters tool
 Adding site and verification process
 Configure My site
 Sitemaps
 Submit URLs
 Ignore URL Parameters
 Crawl control
 Deep links
 Blocked URLs
 Page preview
 Disavow links
 Geo-targeting
 Verify ownership
 Connected pages
 App linking
 Users

Reports & data
 Page traffic
 Index explorer
 Search keywords
 SEO reports
 Inbound links
 Crawl information

Diagnostics & Tools
• Keyword research
• Link explorer
• Fetch as bingbot
• Mark-up validator
• SEO analyzer
• Verify bingbot
• Site move

Module 8 – Google analytics
 Introduction to Google analytics
 Installing Google analytics
 Basics of Google analytics
 Visitors report
 Geographic reports
 Traffic sources reports
 Goals and conversions

Module 9 - Reports and Management
 Website evaluation report
 Keyword analysis report
 SEO recommendations report
 Off page optimization report
 Keywords ranking reports
 Google analysis report

Module 10 – PPC advertising with Google ad words
 Introduction and basics of PPC
 PPC keyword research
 Keyword categorization
 Campaign structuring or targeting
 Ads types
 Biding
 Account set up
 Optimization and reporting

Module 11 - Google ad sense
 How to get benefit from Google ad sense?
 How to get ads from Google?
 How you can join the ad sense program?
 How to get traffic to your website or a blog?

Module 12 - Online Digital Marketing Certification Courses
 Google Academy for Ads
 Google Digital Unlocked
 Google Garage
 Google Analytics Certification

Module 13 – Interview preparation