Course Duration in Hours
120
Course Category
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Course Details
PPC Training Includes :
Planning PPC advertising strategies to improve clients corresponding business goals
Perform keyword research and selection of keywords using Google Keywords Planner, Display Planner
Selection of Keyword match type (BBPEN)
Using DKI for customizing ads as per searchers query for showing better relevant ads
What is Quality Score & How to Increase Increase keywords Quality Score
Implementing AD Extension to increase visibility, clicks and improve ROI
Using Display planner for managed placements, interest, demographic targeting, topic targeting etc
Build, launch and manage campaigns for Search / Display Network, Dynamic Ads, Remarketing, Shopping Ads
Monitor campaign results, analyze key metrics and optimize click-through and conversion rates
Bid management (manual or automated/flexible bid strategy)
Making and submitting campaign performance reports to the clients
Using Ad Customizer for dynamic ads
Using Draft Campaign for preview new ad performances before live
Strategies build up for campaign based on keywords
