Search Engine Optimization SEO course for graduates by LansA Informatics Pvt Ltd

SEO TRAINING COURSE
MODULE 1 - BASICS ABOUT SEO
Internet and Search Engine Basics
Internet Marketing
Importance of Internet Marketing
Types of Internet Marketing Methods
Importance of Search Engines
How the search engine works?
Understanding the SERP
Using Search Operators
Google Search Engine Architecture
Search Engine Algorithms
Google Algorithm Updates
Page Rank Technology
Panda Update and its Importance
Latest Updates about SEO Algorithms
Google Web Masters Tools

MODULE 2 - Keywords Research
Introduction to Keyword Research
Business Analysis
Types of Keywords
Keyword Research Methodology
Keywords Analysis Tools
Competition Analysis
Preparing a Keyword List for Project
Localized Keywords Research

MODULE 3 - On-Page Optimization (Onsite)
Basics of Website Designing / Development
Essentials of good website designing
HTML Basics for SEO
Usability and User Experience in Website
Onsite Optimization Basics
Importance of Domain Names and Value
Domain Selection
Website Structure and Navigation Menu Optimization
Coding Best Practices
Filename Optimization
Title Tag Optimization
Keywords
Keyword Density Analysis
Keywords Research in Various Search Engines
Meta Tags
Meta Tags Optimization
Headers Optimization
SEO Content Writing
Optimizing SEO content
Page Speed Optimization Tool
Anchor Links Optimization
Internal Link Strategy
Iframes / Frames effects on SEO
Header and footer
Header optimization with tag line or catch line
Footer Optimization
Creating an HTML and XML sitemaps
URL Rewriting Techniques (301, 302)
Canonical / 404 Implementation
HTML Validation using W3C
Google SEO Guidelines
Search Engines V/S directory
Major search engines and directories
Google Page Rank
Google Sandbox effect
Website Architecture
Hosting Selection
How the Search Engine works
Heat map of Home page
Description
Creating Robots file
Creating sitemaps
Image tag optimization
Image Importance
Anchor Text
URL renaming/re-writing
Google webmaster tools
Yahoo Feed Submission
SWOT Analysis of Website
Target segmentation
Keyword Research
Competitor Analysis
Finding Right Appropriate Keywords.

MODULE 3 - Off Page Optimization
Submission to search engines
Introduction to Offsite Optimization
Local marketing of websites depending on locations
Promoting Subsequent pages of the website
Black Hat / White Hat / Grey Hat SEO
Submission to Relevant Directories
Linking Building Methodology
Types of Linking Methods
Free Links / Paid Links
Directory Submission
Blog Submission
Free Classifieds
Forums
Forum Signatures and Commenting
Press Releases
Video optimization
Link Building
How to promote home page
Directory Submissions for SEO
Social Bookmarking
Local Business Listing (Local SEO)
Classifieds Posting
Using Blogs for SEO
Blog Commenting
Press Release Submission
Article Submissions
Video Submissions
Social Media Optimization Techniques (Basics)
RSS Feeds Submissions
Tracking the Links and Page Rank
Question and Answers

MODULE 4 - Dynamic Website SEO
Difference between Dynamic and Static Sites
SEO for Word press (SEO Widgets)
SEO for BlogSpot
How to optimize the Flash Websites

MODULE 5 - Google Adsense
Google Ad sense Training
Affiliate Marketing Training
Google Analytics Training

MODULE 6 - Social Media Optimization (SMO)
My space Training
Creating Buzz Training
Face book Training
Twitter Training
Linked in Training
Developing Marketing Strategies for SMO Training
URL Shortening Tools
Using Tools and Applications for SMO
Social Bookmarking Training
Viral Marketing For You tube
Reports and Management

Module 7 - Website Position Analysis
Introduction to Google Analytics in details
Installing Google Analytics
Basics of Google Analytics
Visitors Reports
Geographic Reports
Traffic Sources Reports
Keywords Reports
Your Goals and Conversions