Digital Marketing course for Novice by JK IT

Introduction Digital Marketing
Digital marketing defined
How Digital marketing works
Distinctions of Digital marketing
Components of online marketing
Building a Digital Foundation
Online marketing planning and success
Defining your target market
Online marketing measurement
Planning a Web Site for Online Marketing
Site map
Site components
Wireframing
Elements of a successful site
Home page best practices
Building or Optimizing a Web Site for Online Marketing
Web site platforms
All about Domain names
Choosing a right hosting company
Analyzing the Website
Web site maintenance and management
Mobile sites
Content Marketing
Authority marketing
Article marketing
Social media content
Online PR
Web site and email content
Search Engine Marketing
Overview of search engine marketing (SEM)
Search engine optimization (SEO)
Paid search
Local search
Link building In-depth
Social Media Marketing
Social media, social networking, and social media marketing defined
Blogging and micro blogging
Social networking
Video sharing
Social shopping and opinions
Social news and social bookmarking
Social events
Wikis
Social media strategy
Blogging
To blog or not to blog?
Blogging success
Blog content creation ideas
Online Advertising
Search ads
Display ads
Affiliate marketing
Social media advertising
Local advertising
Email advertising
Email Marketing
Collecting email addresses
Using a third-party management company
Email messages
Online marketing strategy