Digital Marketing Online for Intermediate trainees by Digital Icons

FUNDAMENTALS OF DIGITAL MARKETING
WEB DESIGNING (WORD-PRESS)
SMM (SOCIAL MEDIA MARKETING)
SEO (SEARCH ENGINE OPTIMIZATION)
ON PAGE SEO
OFF-PAGE SEO
SMM (SOCIAL MEDIA MARKETING)
GOOGLE ADWORDS
GOOGLE/WEB ANALYTICS
EMAIL & INBOUND MARKETING

HOW TO GENERATE LEADS ONLINE
Principles of lead generation
Types of lead generation tools
Live excersice : Creating Google forms
SEM (SEARCH ENGINE MARKETING)
"• Introduction of SEM
• History of SEM
• Process of SEM
• What is Adrank
• What is Bidding & Quality Score"
"• Understanding the Objectives & Goals of Campaign
• Limitations of an AdWords account
• Differences between Legacy & Enhanced Campaigns
• Location & Language Settings (Advanced)
• Bidding & Budget – Flexible Bid Strategies
• Scheduling: Start Date, End Date, Ad Scheduling
• Ad Delivery: Ad Rotation, Frequency Capping
• Demographic Bidding (Display Network Only)
• IP Exclusion Tool – Exclude IP Address
• Flexible Bid Strategies & its uses
• Automated Rules for campaigns
• Google AdWords advertising policies"
Practical Sessions of Day 6
"• Understanding the objectives of an Ad Group
• Keyword Matching Options (Exact, Phrase, Broad And Negative Matches)
• Use of Keyword Planner Tool
• Negative Keywords & its detailed analysis
• Text Ad Format – Best Practices
Theory & Practical Session by Trainer"
Comprehending the Ad Group & Keywords Dash Board
"• Search Terms + Single Keyword Auction
• Auction Insights Reports
• Columns Customization
Theory & Practical Session by Trainer"
"• Alerts Setting
• Automated rules for Ad Groups and Keywords.
• Application of Filters
• Identifying & removing duplicate Keywords
Theory & Practical Session by Trainer"
"• Ad Formats/Types in AdWords
• Text Ads & their guidelines
• Image Ad Formats & their guidelines
• Display Ad Builder Ads & FAQ’s"
"• Ads Preview & Diagnosis for individual Keyword
• Keyword Diagnosis Tool
• Ad Text trademark policies
• Dynamic Keyword Insertion Ads"
Objective of Display Network Campaign
"• Concept of CPM and Branding
• Topic Targeting
• Interest Targeting
• Remarketing & Similar Audiences
• Automatic Placements
• Managed/Manual Placements
• Placement Tool
• Contextual Targeting Tool (Display N/W)
• CPC Bidding and CPM Bidding
Theory & Practical Session by Trainer"
"• Conversion Tracking Ideology
• Implementation Of Conversion Code
• Thank You Page And Its Importance
• Impression Share Reports
• Search & Display Impression Share Reports
• Lost IS (Rank) & Lost IS (Budget)"
"• Dimensions Reports Importance
• Geographic & User Location Reports
• Reach & Frequency Reports
• Search term reports
• Segmentation Tab & its importance
• Remarketing (Search – Display) similar audiences
Theory & Practical Session by Trainer"
"• User Access Levels
• My Client Centre (MCC)
• Administrative Access
• Standard Access
• Read Only Access
• Email Only Access
• Terminate Access
• Grant Access
Theory & Practical Session by Trainer"
Revision Class & Doubt Clarification on AdWords
Revision Class & Doubt Clarification on AdWords - MOCK ASSIGNMENT AT HOME
Google Certification Exam
MORE FROM SMM (SOCIAL MEDIA MARKETING)
Twitter Advertisement
"• Understanding Twitter Account
• Difference Between Twitter & Facebook
• How To Get More Engagements
• How To Understand Trending & Hash Tags
Theory & Practical Session by Trainer"
"• Understanding Twitter Deck
• Ad Creation & Managing Ads On Twitter
Theory & Practical Session by Trainer"
LINKEDIN MARKETING
"• Understanding Linkedin
• Understanding Linkedin Groups
• Engagement On Linkedin
• Difference Between Business Group & Individual Group
• How To Advertise On Linkedin
• Best Practices To Advertise On Linkedin
Theory & Practical Session by Trainer"
Revision Class & Doubt Clarification on SMM
MOCK EXAM on LMS
Youtube Marketing
"What is the use of video marketing
Creation of user profile
How to post videos"
" How to give keywords to appear video on search engine
Video Advertising
Importance Video Manager
Youtube Analytics
Creation of subtitles
Youtube SEO"
Advance FB advertiseing Strategy
Advance FB ads Optimisation
FB strategy Funnel Creation
Integrating advance FB creativities
Instagram Marketing
About Instagram
Hashtags on Instagram
How to increase more followers
MORE FROM GOOGLE ADWORDS
Google Display Ads
Building a right display marketing Strategy
Intro to Video Campaigns
Advance Bidding Methods
MORE FROM SEO (SEARCH ENGINE OPTIMIZATION)
Local SEO
" Google places optimization
Classified submissions
Using H Card
Citation
Top tools for SEO
Monitoring SEO process
Preparing SEO reports
How to create SEO strategy for your business"
" What is link juice?
Importance of domain and page authority How to optimize exact keywords for your business"
"What is Google Panda Algorithm?
What is Google Penguin?
What is the Google EMD update? How to save your site from Google Panda, Penguin and EMD Update
How to recover your site from Panda, Penguin and EMD"
WebMaster Tools
Intro to Webmaster tools
Verifying the tools
Key webmaster reports