Search Engine Optimization SEO course for Working professional by Bangalore Digital Marketing

Module 1search engine optimization

What is Domain
What is Domain extension
What is a website
What is a Web server
What is Web Hosting
What is a TLD? (Top Level Domain)
What is SEO in Digital Marketing?
Introduction To Search Engine Optimization
Benefits of SEO
How does Search Engine work?
SEO Fundamentals & Concepts
Understanding The SERP
Types of SEO Techniques
black hat SEO & white hat SEO
Google Search Architecture
Understanding the SERP and Search Operators
Search algorithm updates
Panda, Penguin, Humming Bird update
Latest search updates and predictions

Module 2: WordPress Website creation

Why WordPress?
WordPress Installation on Server
Understanding the Dashboard
Changing the Default Settings
Installing and customizing themes
Content management in WP
Creating categories, pages, and posts
Adding a menu to the site
Adding widgets to the site
Installing useful plugins for site features
SEO specific plugins

Module3: Google Search Console

What is Search Console
Website verification
Setting Geo-target location
Search Analytics
Advanced Search Query analysis
External Links Reports
Internal Links Report
Crawls stats and Errors
Sitemaps
Robots.txt and Links Removal
HTML Suggestions
URL Parameters

Module4: Keywords Research and Analysis

What is Keyword Research
Benefits of Keyword Research
What is Seed keyword
What is Long tail keyword
What are Informational keywords
What are LSI keywords
Where to find LSI keywords
Business analysis process
Types of Keywords
Keyword Research Methodology
Google Keyword Planner Tool
Advanced Keyword Planning guide
Paid Keyword Tools
Keyword generation ideas
Competition Analysis
Competitor Metrics
Finalizing the Keywords List
Practical case study

Module 5:On-page Optimization

Google website guidelines
Fundamental On-page Factors
Domain Name Optimization
URL Optimisation
Title Tag Optimization
Meta Tags Optimization
Headings & Footer Optimization
SEO Content Writing
Anchor Links Optimization
Image Tag Optimization
Sitemaps Optimization
Robot.txt and its importance
URL Redirecting Techniques
Canonical Links
Rich Snippets (Schema)
One Box Answer Optimization

MODULE 6: OFF PAGE OPTIMIZATION

Link Building Tips & Techniques
Difference Between White Hat And Black Hat SEO
Alexa Rank, Domain
Authority, Backlinks
Do’s & Don’ts In Link Building
Link Acquisition Techniques
Directory Submission
Social Bookmarking Submission
Search Engine Submission
Web 2.0 Submission
Article Submission
Press Release Submission
Forum Submission
PPT Submission
PDF Submission
Classified Submission
Business Listing
Blog Commenting

MODULE 7: LOCAL BUSINESS & LISTING

Local Business Listing – Optimizing Your Local Search Listings To Bring New Customers
Right To Your Business
Creating Local Listing In Search Engine
Google Places Setup (Including Images, Videos, Map Etc)
Placing Web Site On First Page Of Google Search
Learn To Make Free Online Business Profile Page
How To Make Monthly Basis Search Engine Visibility Reports
Verification On Listing, Google Reviews