Digital Marketing Online for Novice by NettechIndia

SEO
This course begin with the introduction to SEO, which comprises of use of Search Engine Optimization, generate traffic to your page, need of Search Engine Optimization, site design & development, internet and protocols, SEO factors, websites and servers, essentials of good website designing, major search engines and directories, page rank and search engine algorithms.

Going further you will learn about On Page Optimization that would include topics like Hyper link optimization, Keyword research and analysis, Header Tag Optimization, Landing Pages Optimization, Competitor analysis, URL Rewriting, RSS Feed Creation, Google webmaster tool and many others.

The course also covers Off Page Optimization like One Way, Two Way and Three Way link building. You even get to learn about SEO Tools like Google keyword tool, page rank checker, keywords position checker, domain age tools and keywords density checker. In addition the course also covers SEO Reporting areas as Google analytics, SEO report creation, tracking and reporting and securing ranks.
SMO
The course starts with Social media round up with Facebook, Twitter, Google+, LinkedIN, YouTube and Stumble Upon, Foursquare. Then, it covers topics related to the listen phase like Where are the conversations?, Who are the influencers?, and What are they talking about?. Going further you learn about respond phase that helps you understand how to organize for responds, build presence on social media sites and engage in conversation. Finally, you would learn about drive phase comprising of run campaigns, benchmark and measure and integrate with your digital marketing.
SEM
The search engine marketing course will arm the students with practical live sessions and hands-on project assignment. At Net Tech, we provide 24x7 dedicated support on discussion form.
The course details will include:-
Strategize PPC action plan for the business
Increase the revenue using PPC campaigns
Improving quality score using different SEO parametere to give your site a feel how sticky it is
Minimize the cost using effective bid management strategy
Increased conversion rates by using PPC landing pages
Apart from that, the course will entail detailed overview of Google Adwords, Yahoo search engine marketing, PPC definition and functioning, its features, how to strategize PPC campaigns to achieve the desired results, understanding market analysis, organizational positioning, ad writing techniques, improving conversion rates, ad preview tool, landing pages, overview of campaign management tools, bid management plan, manual versus automated bid management, different bid management features like CPA bidding, position preference, performance tracking, monitor PPC activity using Google Analytics, integrating PPC with Google analytics, sem Management including mobile marketing, track and measure views using conversion.