Digital Marketing Online for Working professional by H M S I

Pay Per Click (PPC) Course

PPC Training Introduction

What is Pay per Click Marketing (PPC)

Why we need PPC

Importance & Benefits of PPC

Other Pay-Per-Click Providers

Major Pay per Click Search Engines

Google AdWords

Yahoo Search Marketing (Overture)

Set-up PPC Campaign

Google Adword Account Structure

PPC campaign Navigation

How to set up PPC Campaign

Set-up PPC Campaign

Google Adword Account Structure

PPC campaign Navigation

Use Multiple Account

Use My Client Center (MCC)

What is Click-through-Rates (CTRs)

What is Impression?

What is Conversion?

What is Cost/Conversion?

How to increase CTR & Conversion

What is Tracking Code?

How to do Keyword Research for PPC

What is Keyword Research?

Difference between SEO & PPC keywords

Research PPC Keywords

Importance of target keywords

Select Targeted/related Keywords

Analyze Competitors keywords

Find Keywords popularity & Search Volume

Categorize Keywords in Ad groups

PPC Keywords tools and resources

How to Create Ads for PPC Campaigns

Create Effective Ads Ad groups

Unique Title

Measurement of Title, Description URL

Ad that produce better ROI

Example of Successfully Effective ads

Bids Management in PPC

What is bidding?

What is Quality Score?

How Quality Score Effect on Bids?

How to Increase Position on Search?

Bid for Ad position

Define Bid for Each Keywords and Bid Management

User Define bids and Google Automatic Bids

Importance of bidding techniques

Competitors Analysis for bidding

How important is Landing Page for PPC

What is Landing Page?

Ads versus Landing Page

Important of Landing Page

Optimize your landing pages

How to Increase conversion rates

What is Click-through-Rates (CTRs)

Use Calls to Action

Cost/Conversion

PPC reporting structure

Campaign Performance Reports

Keywords Performance Reports

Ad group Performance Reports

Ads Performance Reports

PPC Campaigns Tools

Google Adword Tool

Keywords Spy

Google Adword Editor