Course Duration in Hours
60
60
1.What is marketing and digital marketing?
2.Understanding Marketing and Digital Marketing Process?
3.Understanding about Internet , websites , domain , web server , web hosting etc.
4.Planning of a website.
5.HTML Basic
PPC ADVERTISING (GOOGLE ADWORDS)
* Understanding in organic search results
* Introduction to Google adwords & PPC advertising
* Overview of Microsoft Adcenter (Bing & Yahoo)
* Setting up Google adwords account
* Understanding adwords account structure
* Campaigns, Adgroups, Ads, Keywords, etc.
* Types of Advertising campaigns-Search, Display, Video
* Difference between search & display campaign
* How does adwords rank ads
* Understanding adwords algorithm (adrank) in detail with examples
* What is quality score
* Why quality score is important What is CTR?
* Why CTR is important Understanding bids
* Advanced level bid strategies
* Enhanced CPC
* What are flexible bidding strategies
* Understanding ad-extensions
* Types of ad-extensions
* Adding ad-extensions in our Campaign
* Creating adgroups
* Finding relevant adgroups options using tool
* Creating adgroups using tool
* Understanding keywords
* Finding relevant keywords
* Adding keywords in ad-group using keyword planner tool
* Understanding types of keywords Board, Phrase
* Exact, Synonym & Negative
* Examples of types of keywords
* Creating ads
* Understanding ad metrics Display & destination URL
* How to write a compelling ad copy
* Best & worst examples of ads Creating ads
* Tracking Performance/Conversion
* What is conversion tracking Why is it important
* How to set up conversion tracking
* Adding tracking code in your website
* Checking conversion stats
* Optimizing Search Campaigns
* Remarketing
10th /10+2
Celtec Education Point, Faridabad,IN