Search Engine Optimization SEO course for beginners by Orange Dice

Web & Search Engines

Introduction Internet Marketing / SEM
Need of Search Engines and IM (internet marketing)
How Search Engine Works?
Development of our own Search Engine
Caching, Crawling & Indexing
Search Engine History
Hack with Google (Google Commands)
Creating our own web site/Portal
Domain Name Registration
Web Hosting & SEO
Working of Robots
How does .htaccess works?
HTTP Headers
Real Time & Automated Visitors
Google Algorithms
Google Updates
Google Terms
Let s make our browser Search Engine Informative

Analysis & Optimization
Analysis (Website & Competitor)
Keyword Analysis & Research
How to make a SEO Plan?
Content Optimization
Search Engine Optimization
On-Page Optimization
Off-Page Optimization
Social Media Optimization
White Hat/Grey Hat/Black Hat

Google Tools
Google Analytics
Google Web Master Central
SEO Tools

Google AdwordsPPC
Introduction to Search Engine Marketing & Google Adwords
Basics of PPC Advertising
Google Ad words Terminology
Google Ad words Features
Google Ad words Benefits
Account Setup
Ad Creation
Defining Bidding Strategies
Tracking Ad Performance
Google Desktop Adwords Editor

Core Internet/Online Marketing
Direct Marketing, Interactive Marketing, Online Marketing : The Difference
ABC of Online Marketing & Other Marketing Strategies
10 Cs of Marketing
How to plan an On-line Marketing Campaign : Media Planer Overview
Internet Marketing Basics

Web Analytics
Analytic Mind thinks?
How to track Campaigns?
Campaign Tracking Tools
Google Analytics
E-Mail Marketing
Campaign Planning
Identify E-Mail IDs for your e-mail marketing campaigns
Tools help in Identifying E-Mail ids
How to Collect E-mails in legal way?
Campaign to collect E-Mail
E-Mail Marketing for Customer Acquisition , Retention & Tracking
Legalities behind E-Mail Marketing
Online Advertising
Online Media Research & Planning
Role of Media Planner
Viral Marketing
Multi Channel Marketing
Design & Creativity Impact on Viral Marketing
How to design viral?
Affiliate Marketing
How to write Content?
Press Release Distribution
Public Comment Sites
News Letters Distribution
Social Media Marketing
Social Book Marking
Digging & Furling
RSS Feeding