PPC Pay-Per-Click Online for Intermediate trainees by 360EduKraft

Search Engine Marketing (SEM) is a paid marketing method for generating traffic to a website. Paid advertising is an essential Digital Marketing strategy, every company uses this strategy for better branding and lead generation. This is often called as PPC as the advertiser pays the cost of advertising per click. In Google Ads, we have the choice to the target audience as per geography, language, website, time and devices according to the strategy of the advertiser. With our training, you can able to implement a PPC campaign, display campaign, shopping, remarketing, dynamic search ads, mobile and video marketing campaigns.

About Google Ads Program
Google Ads will help you advertise on a search engine and display network (websites in Google network). In this AdWords training, you will learn how to analyze business goals, how to structure the account, campaign, ad group, creating ads, target search engines, and display network, keyword research, and bidding optimizing the campaign for maximum ROI, tracking the conversions and reporting.

Google Ads Course Syllabus

Introduction to Paid Advertising
Introduction to Google Ads
Pay Per Click Campaign
AdGroups and Keywords Setup
AdGroups and Keywords Setup
Ad Formats and Guidelines
Google Ads Auction and Bidding
Ad Extensions
Conversion Tracking
Campaign Reports Analysis
Display Ads Campaign
Remarketing Campaign
Video Marketing with YouTube
Shopping Ads Campaign