EC-Council Certifications course for graduates by Robo Digital Marketing

Modules
1. Introduction to E-Commerce and Internet
Marketing
2. Generating Leads and Converting them to
Business
3. Building E-Commerce Websites
4. Web Analytics
5. SEO and Increasing Website Traffic
6. Advertising Campaign
7. Advertising on Search Engines
8. E-mail Marketing
9. Mobile Marketing
10. Social Media Marketing
11. Video Marketing
12. Affiliate Marketing
13. Blog Advertising and Marketing
14. Podcast Advertising

Course outcome:
Provide a clear understanding of the value and
importance of Internet Marketing and why it is a
vital component of a marketing strategy plan
Provide the guidance to develop an effective
e-commerce website
Identify various strategies to improve searchengine
rankings
Understand and implement effective e-commerce
as per business requirements
Develop and implement various types of
advertising campaigns
Design and implement Internet and email
marketing campaigns
Exploit the reach of social media and social
networks for marketing campaigns
Identify the success factors of Mobile Advertising
Value Chain and provide guidelines for successful
mobile advertising
Understand the web analytics and use the results
for business decision making