Digital Advertising course for Intermediate trainees by Vidya Systems

GOOGLE DIGITAL MARKETING PROGRAM :
Scope and expectations from
the course
Marketing in the digital world
Integrated marketing- The
Physical
Global trends in Digital
Marketing
Digital channels- Paid, Owned
and Earned
Fundamentals on the primary
asset- your website
Careers in digital marketing
Skill development in digital
marketing
Understanding Pay-per-click
Advertisement
Significance and evolution of
AdWords in PPC.
Bing Ads vs Google Adsoverview
AdWords Certification-
Overview, Benefits and
Preparation
Google Ad Networks
Different Ad Formats
Keywords -significance and
planning
Using Keyword Planner and
other tools
Keyword matches and their
usage
Campaign Structure and
Organization
Quality, Rank and Relevance of
Ads
Bidding and budget
Targeting Setting
Extensions and their usage
Ad policies and approvals
Keywords - planning, matching
and combination
Specifications of an Ad and
how to put it to good use

Importance of Mobile and
Opportunities to Leverage
Key Objectives for Mobile

Disp