PPC Pay-Per-Click course for Novice by Digital Edu World (DeW)

11. PPC Advertising Google Adwords:10 hours
• Google Adwords Overview
• Understanding inorganic search results
• Introduction to Google adwords & PPC
• Overview of Microsoft Adcenter (Bing & Yahoo)
• Setting up Google adwords account
• Understanding adwords account structure
• Campaigns, Adgroups, Ads, Keywords, etc
• Types of Advertising campaigns- Search,
• Display, Shopping & video
• Difference between search & display campaign
• Understanding Adwords Algorithm
• How does adwords rank ads
• Understanding adwords algorithm (adrank) in
• detail with examples
• What is quality score
• Why quality score is important
• What is CTR?
• Why CTR is important?
• Understanding bids
• Creating Search Campaigns
• Types of Search Campaigns - Standard,
• All features, dynamic search & product listing
• Google merchant center.
• Creating our 1st search campaign
• Doing campaign level settings
• Understanding location targeting
• Different types of location targeting
• What is bidding strategy?