Digital Marketing course for advanced learners by Institute Of Digital Studies

Module 1 - Marketing Overview
• Intro To Marketing
• Difference Between Sales & Branding
• Case Studies of Branding
Module 2 -Digital Marketing Intro
• Intro To Digital Marketing
• Objectives of Digital Marketing
• Modules Of Digital Marketing
• Why Digital Marketing Buzz
• Opportunities In India & Growth Projection

Module 3 - Search Engine Intro
• What is SERP
• Components of SERP
• What is Search Engine Process
Module 4 - Understanding a website
• What do you understand by a website?
• Types of websites
• What is a URL?
• Understanding Website Structure

Module 5 - Basics of HTML
• Components of a webpage
• Essential HTML Codes
• First Assignment

Module 6 - Create your first website
• What is hosting & domain?
• Types of domains
• Understanding Control Panel
• What is CMS?
• Installing WordPress
• Theme, Home Page & Menu customization
• Essential Plugins
Module 7 - Graphic Designing & Video Editing Intro
• Create Post, banner & Presentation
• Video crop, merge, resize & Croma edit
• Tools: Canva & Filmora

Module - 8 Content Creation
• Difference between website content & Article
• What is Spin Content?
• Content Structure Intro

Module 9 - Google Updates
• Introduction to major Google Updates
• What is AMP?
• What is CWV?
• Major CWV Factors & Solutions
Module 10 - Keyword Research
• What is Keyword?
• Types of Keywords
• Live Exercise: Keyword Research & URL Mapping
• Tools used: Google trends, Screaming Frog& Keyword Planner
• Assignment

Module 11 - Introduction to SEO
• What is SEO
• Crawl, Index & Error
• The Do’s & Don’ts of SEO
• SEO Elements
• Local SEO
• Off-page activities

Module 12 - Web Analytics & Reporting
• What is Google Analytics
• GA Configuration
• Dimensions & Metrics
• Goal Configuration
• Funnel
• Spam Filter
• Reporting
• Client Query Handling
Module 13 - Search Console Intro
• What is Search Console
• Understanding Server Codes
• Parameter Handling
• Case Study: Spam & Malware injection

Module 14 - Black Hat SEO Intro
• Difference Between White Hat & Black Hat SEO
• Types of Black Hat SEO
• Identifying Reasons for the black listed website

Module 15 - Audit & Reporting
• Pre & Post Website Audit
• Local SEO Audit
• Monthly Reporting on Excel
• Google Data Studio

Module 16 - Google Ads
• What is Paid Marketing?
• Paid Ad Objectives & Channels Framework
• Search Ads Intro
• Types of Keywords in Search Ads
• Search Advertising Structure
• Landing Page Optimization
• Live: First Campaign Setup
• Keyword & Bid Optimization

Module 17 - Display Ads
• What is Display Ad?
• What is Frequency Capping?
• Live: Display Ads Campaign Set Up

Module 18 - Video Ads
• Types of Video Ads?
• Live: Video Ads Campaign Set Up
• Reporting
Module 19 - Shopping Ads
• Introduction to Google Merchant Center
• Optimizing Merchant Center
• Live: Shopping Ads Campaign Set Up

Module 20 - Remarketing Ads
• What is Remarketing?
• Remarketing Set Up
• Live: Remarketing Campaign Set Up

Module 21 - Social Media Marketing
• Introduction to SMM
• Introduction to SMM Channels
• Understanding Audience of SMM Channels
• Hashtag Research
• Competitor Analysis
• Business & Showcase Page Set Up
• Key Factors of Post Creation
• Post scheduling & Contests
Module 22 - Facebook & Instagram Ads
• Ads Objectives & Types
• Live: Ad Campaign Set Up
• Lead Form Generation

Module 23 - LinkedIn Ads
• Introduction to Types of LinkedIn Ads
• Text Campaign Set Up
• Mail Campaign Set Up
• Display Campaign Set Up

Module 24 - Quora Ads
• Introduction to Quora Ads
• Types of Quora Ads
• Live: Quora Campaign Set Up
Module 25 - E-mail Marketing
• Importance of E-mail Marketing
• Do’s & Don’ts of E-mail Marketing
• E-mail Template Designing without coding
• E-mail Marketing Campaign Set Up
• Reporting
• Tools: Mail Chimp

Module 26 - E-commerce
• E-commerce on Social Media Platforms
• What is E-commerce Market Place?
• Setting Up E-commerce store

Module 27 - Blogging
• Free Blog site creation
• Keyword Research for Blogging
• SEO Friendly Blogs
• How to increase traffic?
• Publisher account set up
Module 28 - Competitor Analysis
• Competitor Analysis for SEO Projects
• Competitor Analysis for Social Media Marketing

Module 29 - Affiliate Marketing & Drop Shipping
• What is Affiliate Marketing?
• Difference between Dropshipping & Affiliate Marketing
• Right Niche Research
• Affiliate Marketing do’s & Don’ts

Module 30 - Google & YouTube AdSense
• Google AdSense Approval Criteria
• Google AdSense Account Intro
• YouTube Channel Set-Up
• YouTube Video Ideas
• YouTube Monetization
• YouTube Analytics & Dashboard
Module 31 - Freelance Projects
• Right Platform Research for Freelance projects
• Ideal Profile Creation
• How to Create a Proposal

What Else Do You Get?

• Resume Building Guidance
• Mock Interview sessions
• National Skill Development Corporation (NSDC) Certificate of Completion
• IDS Digital Marketing Certificate
• 6 Google Certifications
• 30 + other certifications
• 6 months Experience Letter