PPC Pay-Per-Click Online Beginner level by Anchor Academy

Course Content

SEARCH ENGINE BASICS:
What is a Search Engine?
How do Search Engines Work?
Understanding Website, Portals, Directories
Search Engines v/s Directories
Major Search Engines and Directories
What is Page Rank?
The Major Search Engines

Domain Name & Components of a Web Site:
Search Engine Friendly Title
Search Engine Friendly Descriptions
Search Engine Friendly Keywords
Search Engine Friendly Content
Search Engine Friendly Meta Tags
Keywords Research and Analysis

SEO Techniques:
How to promote home page
Promoting inner pages of the website
Meta Tags
Meta Description
Meta Keywords
Header and Footer
Keyword Density Analysis
Optimizing website content
Google Analytics

WEBSITE ARCHITECTURE:
Canonical / 404 Implementation
Google webmaster tools
Creating HTML and XML sitemaps
Creating Robots file
BLOGGING
Understanding blog architecture
Creating a blog
Blog Submission
Blog Marketing

Search Engines submission
Local Marketing
Directory Submission
Blog Submission and Marketing
Article Submission
Free Classifieds
Press Releases
Link Building
Press Releases
Link Building
Strategy & Planning