Course Duration in Hours
90
90
Search Engine Marketing Course(PPC)
Introduction to Search Engine Marketing
Getting on Google and the Benefits of Being on Google
How your Website is Found on Google
What is AdWords?
Search Advertising and Google AdWords
Getting started with AdWords
Introduction to Google Display Network
Key PPC concepts
Strengths of Pay Per Click
Keyword Research
Research Tools
Search Campaign Process
Ad Copy
Landing Pages
Targeting
Analytics
Budgets
Scheduling
Search Marketing Strategy and Planning
Bidding
Conversion Metrics: CPA, CTR
Display Networks
Ad Centre
Campaign Management
Conversion Tracking
Any
Digital Ad School, Udyog Vihar (Gurgaon),Gurgaon,IN