Search Engine Optimization SEO Online for freshers by School of Multimedia, Publishing & Design

Session 1
INTERNET AND SEARCH ENGINE BASICS
Internet and Search Engine Basics
Internet Marketing
Importance of Internet Marketing
Types of Internet Marketing Methods
Session 2
IMPORTANCE OF SEARCH ENGINES
Importance of Search Engines
SEO is an Art or Science
How the search engine works?
Understanding the SERP
Using Search Operators
Session 3
GOOGLE SEARCH ENGINE ARCHITECTURE
Google Search Engine Architecture
Search Engine Algorithms
Google Algorithm Updates
Page Rank Technology
Panda Update and its Importance
Latest Updates about SEO Algorithms
Google Web Masters Tools
Session 4
INTRO TO KEYWORDS RESEARCH AND ANALYSIS
Introduction to Keyword Research
Business Analysis
Types of Keywords
Keyword Research Methodology
Keywords Analysis Tools
Competition Analysis
Preparing a Keyword List for Project
Localized Keywords Research
Session 5
BASICS OF WEBSITE DESIGNING/DEVELOPMENT
Basics of Website Designing / Development
Essentials of good website designing
HTML Basics for SEO
Usability and User Experience in Website
Session 6
INTRO TO ON-PAGE OPTIMIZATION (ONSITE)
Onsite Optimization Basics
Importance of Domain Names and Value
Domain Selection
Website Structure and Navigation Menu Optimization
Coding Best Practices
Filename Optimization
Title Tag Optimization
Session 7
KEYWORDS RESEARCH & ANALYSIS
Keywords
Keyword Density Analysis
Keywords Research in Various Search Engines
SWOT Analysis of Website
Target segmentation
Keyword Research
Competitor Analysis
Finding Right Appropriate Keywords.
Session 8
ON PAGE OPTIMIZATION
Meta Tags
Meta Tags Optimization
Headers Optimization
SEO Content Writing
Optimizing SEO content
Page Speed Optimization Tool
Anchor Links Optimization
Internal Link Strategy
Iframes / Frames effects on SEO
Header and footer
Header optimization with tag line or catch line
Footer Optimization
Creating an HTML and XML sitemaps
URL Rewriting Techniques (301, 302)
Canonical / 404 Implementation
HTML Validation using W3C
Google SEO Guidelines
Search Engines V/S directory
Major search engines and directories
Google Page Rank
Google Sandbox effect
Website Architecture
Hosting Selection
How the Search Engine works
Heat map of Home page
Description
Creating Robots file
Creating sitemaps
Image tag optimization
Image Importance
Anchor Text
URL renaming/re-writing
Google webmaster tools
Yahoo Feed Submission
Session 9
OFF PAGE OPTIMIZATION
Submission to search engines
Introduction to Offsite Optimization
Local marketing of websites depending on locations
Promoting Subsequent pages of the website
Black Hat / White Hat / Grey Hat SEO
Submission to Relevant Directories
Linking Building Methodology
Types of Linking Methods
Free Links / Paid Links
Directory Submission
Blog Submission
Free Classifieds
Forums
Forum Signatures and Commenting
Press Releases
Video optimization
Link Building
How to promote home page
Directory Submissions for SEO
Social Bookmarking
Local Business Listing (Local SEO)
Classifieds Posting
Using Blogs for SEO
Blog Commenting
Press Release Submission
Article Submissions
Video Submissions
Social Media Optimization Techniques (Basics)
RSS Feeds Submissions
Tracking the Links and Page Rank
Session 10
DYNAMIC WEBSITE SEO
Difference between Dynamic and Static Sites
SEO for Joomla ( Joomla SEO Plug-in)
SEO for BlogSpot
How to optimize the Flash Websites
Session 11
REPORTS AND MANAGEMENT
Website Position Analysis in various search engines
Introduction to Google Analytics in details
Installing Google Analytics
Basics of Google Analytics
Visitors Reports
Geographic Reports
Traffic Sources Reports
Keywords Reports
Your Goals and Conversions