PPC Pay-Per-Click course for Intermediate trainees by Career Evolution

GOOGLE ADWORDS OVERVIEW
Understanding inorganic search results
Introduction to Google adwords & PPS advertising
Overview of Microsoft Adcenter (Bing & Yahoo)
Setting up Google adwords account
Understanding adwords account structure
Campaigns, adgroups , ads , keywords,etc
Types of Advertising campaigns-Search, Display,
Shopping & video
Difference between search & display campaign
UNDERSTANDING ADWORDS ALGORITHM
How adwords rank ads?
Understanding adwords algorithm (adrank) in detail with examples
What is quality score?
Why quality score is important?
What is CTR?
Why CTR is important?
Understanding bids
CREATING SEARCH CAMPAIGNS-
Types of Search campaigns Standard, All features, dynamic search & product listing Google merchant center.
Creating our 1ST search campaign
Doing campaign level settings
Understanding location targeting
What is bidding strategy-CPC
Understanding different types of bid strategy
Manual
Auto
Advanced level bid strategies
Enhanced CPS
CPA
Flexible bid strategies
Pros & Cons of different bid strategies
Understanding ad-extensions in our campaign
Creating adgroups
Finding relevant adgroups options using tool
Creating adgroups using tool
Understanding keywords
Finding relevant keywords
Adding keywords in ad-group
Using keyword planner tool
Understanding types of keywords
Broad, Phrase, exact, synonym & negative keywords
Examples of types of keywords
Pros and cons of diff. types of keywords
Creating ads
Understanding ad metrics
Display & destination URL
How to write a compelling ad copy?
Best & worst examples of ads
Creating ads
TRACKING PERFORMANCE/CONVERSION
What is conversion tracking?
Why is it important?
How to set up conversion tracking?
Adding tracking code in your website
Checking conversion stats
OPTIMIZING SEARCH CAMPAIGNS
How to optimize campaigns at the time of creation
Optimizing campaign via adgroups
Importance of CTR in optimization