Social Media Marketing course for Intermediate trainees by Career Evolution

SOCIAL MEDIA MARKETING
What is social media?
Understanding the existing
Social Media paradigms
How social media marketing is different than other forms of internet marketing?
Marketing on social networking websites
What is viral marketing and its importance
Facebook marketing
Understanding Facebook marketing
Facebook glossary
Facebook fan page vs profile group
Practical session 1
Creating facebook page
Uploading contacts for invitation
Adding facebook plugins in website
Creating external tabs in facebook page
Exercise on fan page wall posting
Increasing fans on fan page
How to do marketing on fan page (with examples)
Fan engagement
Important apps to do fan page marketing
Facebook advertising
Types of facebook advertising
Best practices for facebook advertising
Facebook Marketing Tips
Understanding facebook best practices learn the lingo
Understanding edgerank and art of engagement
Case studies-
Most engagement page on facebook
Using 3RD party applications on facebook
Facebook analytics-(free-paid)
Practical Session 2-
Creating facebook advertising campaign
Targeting in ad campaign
Payment module- CPC vs CPM vs CPA
Setting up conversion tracking
Using power editor tool for adv.
Advance facebook advertising using tools
Linked in Marketing
What is LinkedIn?
Understanding LinkedIn
Company profile vs individual profiles
Marketing on Linkedin groups
How to do marketing on Linkedin groups?
Linkedin advertising & it best practise
Increasing ROI form linkedin ads
Twitter marketing
Understanding Twitter
Tools to listen & measure influence on
Twitter: TweetDeck, Klout, Peerindex
How to do marketing on twitter
Black hat techniques of twitter marketing
Advertising on twitter
Case studies on twitter marketing
Tools for twitter marketing
Video Marketing
Understanding Video Campaign
Creating 1ST Video Campaign
Importance of video marketing
Benefits of video on video marketing
Uploading videos on video marketing strategy
Bringing visitors from youtube videos to your website
Creating Video ADgroups
Targeting Options
Understanding Bid Strategy