Web Marketing course for beginners by Career Evolution

DIGITAL MARKETING OVERVIEW
What is marketing?
What is digital marketing?
Understanding Marketing Process
Why Digital Marketing wins over traditional Marketing?
Understanding Digital Marketing Process
Increasing Visibility
What is visibility?
Types of visibility
Examples of visibility
Visitors Engagement
What is Engagement?
Why it is important?
Examples of engagement
Bringing Targeted Traffic
Inbound
Outbound
Conversion Leads
Types of conversion
Understanding Conversion Process
Retention
Why it is important?
Types of Retention
Performance Evaluation
Why it is Important?
Tools Needed
WEBSITE PLANNING & CREATION
Understanding Internet
Difference between Internet & web
Understanding website
Understanding domain names & domain extensions
What is web server & web hosting?
Different types of web server
Different types of websites
Based on functionality
Based on purpose
Planning & Conceptualising a Website
Identifying objective of website
Deciding on Number of Pages Required
Planning for Engagement Options
Creating blueprint of every webpage
Beat & Worst Examples
Building website using CMS in Class
Booking a domain Name & webhosting
Adding domain Name to web Server
Adding WebPages & content
Adding plugins

GOOGLE ANALYTICS

Introduction to Google analytics
How Google analytics works?
Understanding Google analytics account structure
Understanding Google analytics insights
Understanding cookie tracking
Types of cookie tracking used by Google analytics
Starting with Google analytics
How to set up analytics account
How to add analytics code in website
Understanding goals and conversions
How to setup goals?
Understanding different types of goals
Understanding bounce & bounce rate
Difference between exit rate & bounce rate
How to reduce bounce rate?
How to set up funnels in goals?
Importance of funnels
How to integrate adwords and analytics account?
Benefits of integrating adwords & analytics
Measuring performance of marketing campaigns via
Google analytics
What is link tagging
How to set up link tagging?
Understanding filters & segments
How to set up filters & segments
How to view customized reports?
Monitoring traffic sources
Monitoring traffic behaviour
Taking corrective actions if required

SOCIAL MEDIA MARKETING
What is social media?
Understanding the existing
Social Media paradigms
How social media marketing is different than other forms of internet marketing?
Marketing on social networking websites
What is viral marketing and its importance
Facebook marketing
Understanding Facebook marketing
Facebook glossary
Facebook fan page vs profile group
Practical session 1
Creating facebook page
Uploading contacts for invitation
Adding facebook plugins in website
Creating external tabs in facebook page
Exercise on fan page wall posting
Increasing fans on fan page
How to do marketing on fan page (with examples)
Fan engagement
Important apps to do fan page marketing
Facebook advertising
Types of facebook advertising
Best practices for facebook advertising
Facebook Marketing Tips
Understanding facebook best practices learn the lingo
Understanding edgerank and art of engagement
Case studies-
Most engagement page on facebook
Using 3RD party applications on facebook
Facebook analytics-(free-paid)
Practical Session 2-
Creating facebook advertising campaign
Targeting in ad campaign
Payment module- CPC vs CPM vs CPA
Setting up conversion tracking
Using power editor tool for adv.
Advance facebook advertising using tools
Linked in Marketing
What is LinkedIn?
Understanding LinkedIn
Company profile vs individual profiles
Marketing on Linkedin groups
How to do marketing on Linkedin groups?
Linkedin advertising & it best practise
Increasing ROI form linkedin ads
Twitter marketing
Understanding Twitter
Tools to listen & measure influence on
Twitter: TweetDeck, Klout, Peerindex
How to do marketing on twitter
Black hat techniques of twitter marketing
Advertising on twitter
Case studies on twitter marketing
Tools for twitter marketing
Video Marketing
Understanding Video Campaign
Creating 1ST Video Campaign
Importance of video marketing
Benefits of video on video marketing
Uploading videos on video marketing strategy
Bringing visitors from youtube videos to your website
Creating Video ADgroups
Targeting Options
Understanding Bid Strategy

EMAIL MARKETING
WHAT IS EMAIL MARKETING?
How email works
Challenges faced in sending bulk emails
How to over come these challenges
Types of email marketing-Opt-in & bulk emailing
What is opt-in email marketing?
Setting up lists & web form
Creating a broadcast email
What are auto responders?
Setting up auto responders
How to do bulk emailing?
Best practices to send bulk emails
Tricks to land in inbox instead of spam folder
Top email marketing softwares & a glimpse of how to use them
Improving ROI with A/B testing
ONLINE ADVERTISING
What is online advertising
Types of online Advertising
Display Advertising
Banner ads
Rich Media ads
Pop ups and Pop under ads
Contextual advertising
In Text ads
In video ads
In page ads
What are Payment Modules
Companies that provide online
Advertising solution
Tracking & Measuring ROI of online adv.
Assignment on allocating funds to various
Online advertising Platforms
Creating Banner Ads Using Tools

ECOMMERCE MARKETING
What is e commerce?
Top ecommerce websites around the world
How to do SEO of an e commerce website
Why you need a solid e commerce marketing strategy
Formulating right e commerce marketing strategy
Using affiliate marketing to promote your e commerce business

LEAD GENERATION FOR BUSINESS
Understanding lead generation for business
Why lead generation is important?
Understanding landing pages
Understanding thank- you page
Landing page vs website
Best practices to create a landing page
Best practices to create a thank you page
Practical exercise- Creating a landing page
Reviewing landing pages crested by trainees
What is A/B testing?
How to do A/B testing
Selecting landing pages after A/B testing
Converting leads into sales
Creating lead nurturing strategy
Understanding lead funnel
Steps in leads nurturing

MOBILE WEB MARKETING
Understanding Mobile Devices
Mobile marketing and social media
Mobile marketing measurement
And analytics
Fundamentals of mobile marketing
Key industry terminology
Creating mobile website through wordpress
Using tools to create mobile websites
Using tools to create mobile app
Advertising on mobile (App & Web)
Targeting ads on apps
Targeting ads via location
Targeting ads on search engine
Targeting ads on telecos data
Content Marketing on mobile
Mobile strategy- segmentation option
Targeting and differentiation
Mobile marketing mix.
SMS marketing
Creating mobile application
Uploading mobile app in android and iox

CONTENT MARKETING
Introduction to content marketing
Objective of content marketing
How to write compelling content
Understanding keywords research for content
Content marketing process
34 unique ways to write
Magnetic Headlines
Some content marketing secrets
Learning from experts
Using template to create content
Overcoming content marketing roadblocks
Optimizing content for search engines
Promoting content to increase traffic, engagement & sales
How to magnetize your content
Marketing

AFFILIATE MARKETING
What is affiliate marketing?
3As of affiliate marketing
How people make millions of dollar in affiliate marketing?
Affiliate marketing history
Changes in affiliate marketing industry over the years
Affiliate marketing scenario in India
How to be a super affiliate and make tons of money
Different ways to do affiliate marketing
Affiliate marketing secrets
How your trainer makes money in affiliate marketing
Live examples of how people are making money as an affiliate
Getting your started as an affiliate
But getting you approved as an affiliate
From Indias top affiliate agencies
Some of the top affiliate network in the world
How to get approved as an affiliate by worlds top affiliate
Company commission junction
Trainers shares his secrets of affiliate marketing
Story telling- trainer shows his live
Example of how he is making money these days as an affiliate

ADSENSE & BLOGGING
What is adsense?
How to get approved for adsense?
Cool trick to get adsense approval by Google
Using your adsense account interface
Placing ads on your blog
Creating blogs with our FREE software