Course Duration in Hours
180
Course Category
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Course Details
DIGITAL MARKETING COURSE CONTENTS
CHAPTER 1 INTRODUCTION TO ONLINE MARKETING
1.1 Basics Description of SEO,SMM,PPC & Email Marketing
1.2 Search Engine Basics
1.3 Major Search Engine
1.4 Web Ranking
1.5 Ranking algorithms and Page Rank
1.6 Web Designing Basics
1.7 WYSIWYG Editors
1.8 Browser and Imp Add ons, Plugins
1.9 Important SEO Tools
CHAPTER 2 SEARCH ENGINE OPTIMIZATION (SEO)
2.1 Keyword Research and Analysis
2.2 On Page Optimization
2.3 Off Page Optimization
2.4 Black Hat SEO
CHAPTER 3 SOCIAL MEDIA MARKETING (SMM)
3.1 Introduction to Social Media
3.2 Advantage and Disadvantage of Social Media Marketing
3.3 Social Media Strategy
3.4 Facebook
3.5 LinkedIn
3.6 Twitter
3.7 YouTube
3.8 Google+
3.9 Pinterest
3.10 Docs Sharing
CHAPTER 4 PAY PER CLIK (PPC)
4.1 SEO vs PPC
4.2 Landing Pages
4.3 Google Ad words
4.4 Facebook PPC
CHAPTER 5 EMAIL MARKETING
5.1 Designing effective e-mail newsletters
5.2 HTML Emails-best practices in design and copy
5.3 Planning and delivering email campaigns
5.4 Online Customer acquisition
5.5 Encouraging web visitors to subscribe
5.6 Crafting effective registration processes
5.7 Customer retention strategies
5.8 Choosing frequency schedules
5.9 Creating effective email campaigns
5.10 Understanding conversion and performance metrics
5.11 Inbox Delivery
5.12 Reducing abandonment and bounce rates
5.13 Structure approaches to testing
5.14 A/B and Multivariate testing
5.15 Who should A/B email test be sent to?
5.16 Important Laws on Email Marketing
CHAPTER 6 ANALYTICS
6.1 Google Analytics
6.2 Setup
6.3 Installation Techniques
6.4 Campaign Tracking & Analysis
6.5 Interpagin Essential Website Data
6.6 Motion Charts
6.7 Advanced Segmentation
6.8 Custom Reporting
6.9 Advanced Filters
6.10 Clicky
6.11 Getclicky.com Setup
6.12 Real-time Statistics
6.13 Click Usage
6.14 A/B Testing
*Optimizely
*Visual Websites Optimizer
6.15 KPI ANALYSIS
6.16 Internal Search Analytics
6.17 Website Surveys
6.18 Multi-channel Analytics
CHAPTER 7 ADSENSE
7.1 Introduction to Google AdSense
7.2 Google AdSense Programme
7.3 Google AdSense Approval Process
7.4 Google AdSense Secrets
7.5 How to Get Relevant AdSense Ads
7.6 Google AdSense Ad Format Sizes
7.7 High Paying sites on AdSense
7.8 Making Money with Google AdSense
7.9 Google AdSense Ad Colors
7.10 Google AdSense Revenue Sharing
7.11 Google AdSense Optimization Tips
CHAPTER 8 ONLINE PR, NEWS & REPUTATION MANAGEMENT
8.1 Introduction to Online Press Release
8.2 Handling the Press the golden rules
8.3 Successful Marketing and PR Strategies
8.4 Press release that work
8.5 Organizing 1-2 -1 press interview
8.6 Using pictures effectively
8.7 Market research for PR use
8.8 Introduction to Online Reputation Management
8.9 Generating Buzz
8.10 Five Stars at Customers Review Sites
8.11 Tips for ensuring your happy customers spread the word
8.12 Ensure your customers defend you from a bad review
8.13 Responding to negative reviews
8.14 Blogging for Brand Control
8.15 Social Networking meets Reputation Managements
CHAPTER 9 CONTENT MARKETING
9.1 Digital content
9.2 Microsites
9.3 White papers
9.4 Webcasts/ webinars
9.5 Podcasts
9.6 Video portals
9.7 Interactive online
9.10 Events
