Course Duration in Hours
120
Course Category
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Course Details
Syllabus of SEO
1. About SEO?
a. Need of SEO
b. Why to do SEO
c. Can I do SEO for myself
d. Power of Social sharing
e. Search engine tools
f. How Search Engine Operates?
Crawling
Indexing
Providing answers
How people interact with search engines?
Why SEM is necessary?
Basics of Search engine friendly design and development?
2. Review and Analysis
Website Analysis
Speed loading
Content
Relevancy
Who is domain tools
Google Malware check tool
Verification and validation
On page Analysis
Check my links broken link checker
Site performance
Accessibility
Page layout ideas
Optimized HTML structure
301 redirect
Competitive research and analysis
Find Who Your SEO Competitors Are
Visit Your Competitors Sites and Analyze Them
Analyze The Keywords Your Competitors Use
Check the Competition s Backlinks
Check Other SEO Factors
Analyze How Your Competitors Are Using PPC Ads
Keyword research and analysis
Choosing the right keywords to optimize
Keyword density
Keywords in special places
Keywords in urls and file names
keywords in page titles
Keywords in headings
Initial SERP reports
SEO Consulting
W3C Validation
CSS Validation
Web Validation
HTML / XHTML / XML / WML Validator
Practical work
3. On Page Optimization
Title Tag Optimization
Description Tag Optimization
Header Tag Optimization
Content Optimization
Image Optimization
URL Rewriting Recommendations
XML Sitemap creation
Robot.txt
Google Analytics
Google webmaster tools
4. Off Page Optimization
1. Link building and rankings
a. Link quality
b. Link text/Anchor text
c. Number of links
2. Techniques
Manual Search Engine Submission
Blog Commenting
Social Bookmarking
Forum / Blog Posting
Press release creation and distribution
Article writing
Blog writing, creation
Directory submission
Classified Ad writing
Web2.0 creation
Rss feed submission
Profile Creation
Yahoo Answering
Local Business Listing and Review writing
Photo uploading & sharing
Broken link checking
Promoting Content Via Social Media
3. Social media and rankings
a. Social reputation
b. Social shares
4. Trust, Authority, Identity and Search engine rankings
5. Negative SEO
Violations And Search engine spam penalities
a. Thin and shallow content
b. Ads and top heavy layout
c. Keyword stuffing
d. Hidden links/text
e. Cloaking
f. Paids links
g. Links spam
h. Piracy/DMCA takedowns
6. Google algorithm updates
a. Penguin
b. Panda
c. Hummingbird