PPC Pay-Per-Click course for graduates by KASTURI INDUSTRIAL INSTITUTION

Course Content

Getting Started

The importance of campaign structure within your PPC accounts
Targeting your marketing PPC spend
Build in flexibility to monitor success and evolve your PPC campaign
Tracking sales conversions
Pay per Click Bidding strategy
Keywords, Keywords, Keywords

Keyword selection - and which ones to avoid for PPC
Finding and exploiting untapped keywords
Low-cost testing to get it right
How to Improve Your Clickthrough Rates (CTRs)

Clever keyword variations
Writing captivating PPC ads
Special keyword opportunities
Increasing ROI

Optimising PPC ad position and the pros and cons of high positions
Filtering out unwanted keywords
Tracking sales conversions
Focusing your PPC ad copy
Key Differences Between the Pay per Click Search Engines

Google AdWords
Yahoo! Search Marketing (formerly Overture)
MSN ad Center
Miva (formerly Espotting & FindWhat)
Mirago
Other global PPC search engines
Fully Qualified Practitioners

Google AdWords Qualified Individual