PPC Pay-Per-Click course for Working professional by Kasturi Industrial Institute

Positioning your creative

Copywriting that will increase ad click-through rates
When and how to use keyword insertion tools
Approaches to testing creative
Tactics to increase conversion rates, such as deep-linking landing pages
Integration with promotions and offers
A PPC strategy that works

Understanding the Google Quality Score
Selecting the right bidding strategy, including effective use of automated cost per acquisition and ROI strategies
Utilising day parting strategies
Integrating your PPC with offline campaigns
Identifying and dealing with click-fraud
Tracking and analysis

The benefits of using industry leading tools
Analysing the competitor landscape
Analysing data and understanding latent sales
Optimising search terms sets