Course Duration in Hours
30
Course Category
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Course Details
Clear Idea about Digital Marketing Training
Client server technology.
Internet Fundamentals
Search Engines
Internet Marketing
Search Engine Optimization
Concentrating on Content
Websites - blogs - articles
Creating Killer Content
Best use of page elements.
Keyword Analysis
Video, slideshow & document creation
Elements of style
Video, slideshow & document creation
Elements of style
Navigation and Usability
Site navigation
Improving User Experience
Information Architecture
SEO Terminologies
PR and other Ranking benchmarks
Types of SEO practices
On-Page Optimization
Basics of Website Designing / Development
Usability and User Experience in Website
Onsite Optimization Basics
HTML Basics for SEO
Importance of Domain Names
Website Structure and Navigation Menu Optimization
HTML Validation using W3C
Coding Best Practices
Filename Optimization
Title Tag Optimization
Meta Tags Optimization
Headers Optimization
SEO Content Writing
Page Speed Optimization Tool
Anchor Links Optimization
Internal Link Statergy
Iframes / Frames effects on SEO
Off-Page Optimization
Introduction to Offsite Optimization
Submission to search engines
Linking Building Methodology
Types of Linking Methods
Free Links / Paid Links
Directory Submissions for SEO
Social Bookmarking
Local Business Listing (Local SEO)
Classifieds Posting
Forum Signatures and Commenting
Using Blogs for SEO
Blog Commenting
Press Release Submission
Article Submissions
Video Submissions
Social Media Optimizatization Techniques (Basics)
RSS Feeds Submissions
Tracking the Links and Page Rank
Reports and Management
Website Position Analysis
Introducton to Google Analytics
Installing Google Analytics
Basics of Google Analytics
Visitors Reports
Geographic Reports
Traffic Sources Reports
Keywords Reports
Goals and Conversions
Live Project Exposure
Google WebMasters Tools
Adding a Site and Verification Process
Configuration / Settings
Geographic Settings
URL Parameters
Site Links / Health
Crawl Errors / Crawl Stats
Google Fetch
Blocking the Crawler and blocked pages
Traffic
Search Queries
Links to Site / Internal Links
Optimization / Sitemaps
Remove URLS from index
HTML Suggestions
Content Keywords
Misc Tools and Practices
Google Webmaster Tools
Site Map Creators
Browser based analysis tools
Rank tracking tool
Pinging & indexing tools
Dead links indentification tools
Open site explorer
Domain information / whois tools
PPc & SMO
Social Media Promotions basics
Pay per Click and Banner Promotions
Miscellaneous SEO Activities
Image and video optimization
Optimizing site using javascript,flash,frames and CSS.
Optimizing animated and flash movies
How to use Canonical URLS
Paid Ad submissions
Using Do follow and no follow tags
Common SEO Mistakes
Keyword stuffing
Doorway pages and Hidden text
Duplicate content
Link Spamming
Targeting wrong keywords