Course Duration in Hours
90
90
Module 1: Introduction to Digital Marketing
Module 2: Website Optimization and Usability
Module 3: Search Engine Marketing (SEM) - Google AdWords & Bing Advertising
Module 4: Digital Display Advertising
- Remarketing Campaigns
- Cross Device Marketing
Module 5: YouTube Advertising
Module 6: Social Media Marketing (SMM)
- Effective Social Media Strategy
- Paid Campaigns on Social Media Platforms
Module 7: Search Engine Optimization (SEO)
- Google Algorithm updates
- White Hat SEO Strategies
Module 8: Mobile Marketing
Module 9: Affiliate Marketing
Module 10: Email Marketing
Module 11: Lead Generation for Business
Module 12: Web Analytics Understanding Data than Matters
- Setting up Google Analytics
- Understanding user data
Module 13: Integrated Digital Marketing Communications
- Creating effective pitch for High Value
Site Review & Analysis
Site analysis, Understanding of Existing Promotional Activities (if any) & Web Site Architecture Assessment
Clients business analysis & understanding, Target Audience etc
Goals Assessment & Understanding budget constraints,
Keyword Research: Collection of keywords and finalization in consultation with the client
Competitors Research and Analysis - Analyze top three competitors websites that rank higher in search engines.
Improve the existing on-page copy to convey a theme about each page of the site to search engines crawlers
Optimization of Title tags
Optimization of Meta
Optimization of HTML Tags/Code
Optimization of images
Optimization of Anchor Tags
Installation and preparation of Sitemap
Setting up Google Analytics for advanced SEO
Yahoo explorer set up
Identifying and Optimizing SEO pages/content to website
Keyword Research
Internal Linking
Setting up Robots.Txt file
Content Enhancement"
Any
Digital Marketing Paathshala, South Extension Part I (Delhi),Delhi,IN