Search Engine Optimization SEO course for Novice by Digital Ad School

SEO Training Course

SEO Basics:
What is a Search Engine?
Why Search Engine?
What are the popular search engines?
What is a crawler?
How Search Engine Works?
What is meant by indexing?
Functions of a web crawler
Basics SEO Terms
Types Of SEO
SEO Procedure
SEO Setup
Website Architecture
Keyword Selection
What is keyword research?
How to perform keyword research
Tools for keyword research
Keyword density, Keyword prominence
Placement of Keywords
Keyword Stuffing
Stop words
Domain Names and Their Role in SEO

SEO Content
Meta Tags & Its Importance
Guidelines to write meta tags
Content Optimization
URL Optimization
Redirects
Image Optimization
Sitemaps
Robots.txt
Black Hat SEO techniques
SEO Tools
Google Webmaster
Basic Terms of Off Page
Article Submission
Link Exchange
Press Release & Classifieds
Video Optimization
Blog Creation Submission
RSS, PPT & PDF Submission

Local SEO
SEO Workshop
Google Webmaster & Analytics