Being Topper Uttam Nagar

What is digital marketing? Digital marketing (internet marketing) refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile applications. In short, it is referred to all forms of online marketing efforts. Marketing has always been about connecting with the audience at the right time and place. In the world we are living in today, it means that you need to meet them where they already are online. Types of Digital Marketing Campaigns Search Engine Marketing (SEM) commonly used with Google AdWords and Bing Ads. Search engine marketers drive traffic to dedicated landing pages with effective ad copywriting with the goal of completing an action. Google AdWords (Google Ads) and Google Analytics is the most common tools for marketers to use for both search and display advertising. This form of marketing is also known as PPC which stands for pay-per-click. Social Media Marketing is one of the main branches that digital marketing focuses on as it is used platforms such as Facebook, Twitter, Instagram, LinkedIn and more. It is a platform which provides the most direct, fastest and widespread connectivity between the brand and its consumers. Email Marketing is another form of digital marketing, but this is a much more direct method than the other forms we talked about before. Email has been around for decades and still, people check their emails at least a few times a day. It is the most direct way to reach ones customers and with the technology and the right data analytical skills, we can even analyze all sorts of customer engagement after an email has been sent out. Content Marketing involves the creation and promotion of information which is not necessarily directly linked to promoting the brand, but its intention is to arouse interest in its products and services and things related to the industry. Having a robust content strategy that ties into additional internet marketing channels and overall marketing plan can help increase your brands exposure online. Affiliate Marketing pertains to working with third-party websites to help promote your brand. If a website can drive traffic back to your site and that traffic takes a desired action, you pay the website a commission. Affiliate marketing is an excellent way to work with influencers to promote your brand and drive awareness to your product. SEO (Search Engine Optimization) is the process of boosting the content, technical set-up and overall reach of your website so that your brands website appears at the top of search engine results. The goal being to attract your customers to your website when they search for related products or services. Inbound marketing with effective blogging is a common strategy for this marketing channel. Mobile Marketing Studies show that people look at their cell phones for % of the time that they are awake, not only that, cell phones are the most looked at devices around the entire world. Being able to be successful at Mobile Marketing is a great goal that every brand should try to achieve